Southern Boy Outfitters is a Southern lifestyle apparel brand founded in Owensboro, Kentucky by John Hayden Carter. He recognized a gap in the market—existing Southern brands narrowed their focus to hunting and fishing, overlooking the full spectrum of Southern outdoor culture. Our mission is to create quality gear for those who embrace the complete Southern lifestyle, from going muddin on four-wheelers to drinking sweet tea while sittin around a bonfires with family. For the boys who live the southern way!